Laura + Jase :: Newmarket Wedding Cinematography | Paradise Banquet Hall | Dave Thomas Visuals

Turn around Time! Ughhhh. The end of last year wasn’t pretty. A client recently said to me “There’s always enough time to do something twice, but never enough to do it right in the first place.” Truer words have never been spoken. As much as I pull my hair out worrying and fretting over how long its taking me to complete a project – I constantly remind myself that the quality of the final outcome is what really matters. You learn really quick in this business that rushing through an edit always ends up creating you more work in the long run. (or a bad product). And its really important to me and hopefully all of my clients that I do the absolute best job I can every outing.

Officiants dictating where I can shoot from inside Ceremony venues was never an issue until Jase and Laura’s wedding. Including theirs – I’ve had at least 8 weddings since where I have been relegated to shooting from the outer realms of a venue. Its incredibly limiting in the material your able to acquire. No close ups of vows/declarations – no rings – and all your shot angles come from the exact same place – off to the left.I get it. I’m sure there’s some really awful videographers out there that are incredibly obtrusive parked permanently up at the front. Its just unfortunate that it ends up creating consequences for everyone else.

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Elise + Christien :: How To Make A Successful Wedding Video | Part II | Managing Expectations

Turn Around Time! The bane of my existence. Every year I try to give myself more time to complete jobs. And every year I take longer and longer to complete them. Believe me its not for lack of trying. I just get better and better as each project passes and unfortunately it requires more time and attention to surpass the last effort. Needless to say looking back at Elise and Christien in retrospect being late providing them their video is the first thing that jumps to mind.

The next thing that comes to mind are expectations. Er rather, what they had seen me produce before and ultimately what I turned over. I’d be lying if I said they were thrilled with their highlight video’s final product. They wanted something fun. Something energetic. They even provided two songs to be used. I always try to be as honest as I can in everything that I do – and editing wedding videos are no different. The truth was the footage I had acquired throughout their wedding day just didn’t lend itself honestly to a fun upbeat highlight. The footage instead was subdued and poignant. And in order maximize the most genuine portrayal of their day overall I felt it required a little slower pacing than anything I had produced before.

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Lauren + Gordon :: What Makes A Successful Wedding Video? | Part I | Acquiring More Useable Footage

Alright its been 10 months since I’ve sat down and written anything for this site. My SEO went from being Top 5 across the board – to buried on page 5 of google. Its probably about time I get caught up (although I’m still swamped with more editing work then I know what to do with) In retrospect looking back at Gordon and Lauren’s wedding the first thing that immediately jumps into my head is just how concerned I was that their video wasn’t going to be any good. I really liked this couple and I really wanted to do a great job for them. It was a horribly rainy day in September and as a result they had to ditch their entire Photoshoot. My productions were still pretty fragile at this point in time – and losing such a significant portion of the day had the ability to potentially derail the entire project.

But once I got into the footage I realized that it wasn’t going to be as big of a deal as I had originally made it out to be. I was getting better. As a shooter, in that I was acquiring more useable footage from places that didn’t normally provide me with many opportunities previously.

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Laura + Mike :: “A Love of All Things Nerdy!” | A Downtown Toronto Wedding Video | King Street Social

I’ll take a break from harping about the Importance of Audio in a Wedding film this week to touch on something a little less technical in nature. (But mostly because their outdoor rooftop ceremony during the Toronto Air Show didn’t work out so good:(

I’m currently in the process of rebranding my business to help with the log jam and incredible overflow of interest I’ve been experiencing. One of the most important things I have done during this process is to sit down and write out who my ideal Wedding Cinematography clients are.

My Ideal Client Profile:
People who LOVE my work
People who are WILLING to work with me.
People who VALUE Cinematography
People who have great ATTITUDES (Relaxed and Trusting)
People who RESPECT the process (Time+Attention)
People who are UNIQUE

Mike and Laura both embody all of these traits. My work and efforts become so much more profitable (than simply dollars and cents) when I experience the joy of working for couples that appreciate what I’m all about (and vice versa!). They were quirky, fun and best of all were not interested in traditional wedding videos or vendors. Their priorities were incorporating the most important things through out their day that expressed who they are, that their closest friends and family have fun, that they have fun. Simply put all the ideal ingredients that go into creating the perfect wedding film recipe.

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Rob + Gosia :: ‘My Nifty Fifty!’ – A Polish Wedding Video | The Liuna Gardens | Stoney Creek ON

“You are not required to finish your work, yet neither are you permitted to desist from it” – Pirke Aboth

This particular instruction has resonated with me for years. Its something I think about nearly every day, and I find myself applying to everything: Editing, shooting, my family life, my long-term hopes, even my sense of responsibility as a citizen. Its a beautiful concept. It says you have an obligation to labor, to continue trying and making your way through the world, in essence, making a difference. At the same time the instruction focuses you on the effort, not the outcome.

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