Laura + Mike :: “A Love of All Things Nerdy!” | A Downtown Toronto Wedding Video | King Street Social

I’ll take a break from harping about the Importance of Audio in a Wedding film this week to touch on something a little less technical in nature. (But mostly because their outdoor rooftop ceremony during the Toronto Air Show didn’t work out so good:(

I’m currently in the process of rebranding my business to help with the log jam and incredible overflow of interest I’ve been experiencing. One of the most important things I have done during this process is to sit down and write out who my ideal Wedding Cinematography clients are.

My Ideal Client Profile:
People who LOVE my work
People who are WILLING to work with me.
People who VALUE Cinematography
People who have great ATTITUDES (Relaxed and Trusting)
People who RESPECT the process (Time+Attention)
People who are UNIQUE

Mike and Laura both embody all of these traits. My work and efforts become so much more profitable (than simply dollars and cents) when I experience the joy of working for couples that appreciate what I’m all about (and vice versa!). They were quirky, fun and best of all were not interested in traditional wedding videos or vendors. Their priorities were incorporating the most important things through out their day that expressed who they are, that their closest friends and family have fun, that they have fun. Simply put all the ideal ingredients that go into creating the perfect wedding film recipe.

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Rob + Gosia :: ‘My Nifty Fifty!’ – A Polish Wedding Video | The Liuna Gardens | Stoney Creek ON

“You are not required to finish your work, yet neither are you permitted to desist from it” – Pirke Aboth

This particular instruction has resonated with me for years. Its something I think about nearly every day, and I find myself applying to everything: Editing, shooting, my family life, my long-term hopes, even my sense of responsibility as a citizen. Its a beautiful concept. It says you have an obligation to labor, to continue trying and making your way through the world, in essence, making a difference. At the same time the instruction focuses you on the effort, not the outcome.

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… How I Learned to Stop Worrying and Hate Same Day Edits | A Toronto Portrait Film | Dave Thomas Visuals

For those of you unfamiliar with the lingo, a same day edit, or sde, is a video produced + edited on the day of wedding then screened later on that same night during reception. I’ve spend countless sleepless nights over the years fretting over these. Last year I lost my most trusted editor to the big leagues (HBO) and was left scrambling to find her replacement – (which to date has yet to happen.) Naturally during this time everyone that contacted me “had to have a Same Day Edit” … rather than reject them all entirely, I decided to start churning out pre-wedding films instead – that I could then shoot and edit independently the weeks/months leading up to wedding day … and play just as originally planned during reception. No more stress, a few less grey hairs, more energy put into capturing the actual wedding day moments that count!

Update: Of course after all of that – the Video file wouldn’t play off its usb drive. The DJ’s Macbook Air had no DVD drive to play its backup off that – and he couldn’t get an internet signal to stream. Resulting in the video getting frozen half way through. #embarrassing. From now on I’ll have to setup and play these myself using my own equipment. At the very least force test runs on actual operating equipment.

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Adina + Paresh :: A Hindu Trinidad Wedding Film | Bella Banquet Hall | Toronto Wedding Videography | Dave Thomas Visuals

For every story there is an optimal structure, one that best presents the content and best delivers the films underlying purpose. Arriving at it will always involve deciding how to handle “time”. As with all designing, the simplest solution is often the strongest. Less is more. Rules however are meant to be broken as was the case with Adina + Paresh. 10 Minutes is the longest Highlight I have ever produced. Thankfully 2 days worth of footage helped to create an overall flow which in my opinion never gets overly boring. But its not really my place to judge – so watch and decide for yourselves.

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Aida + Enes :: Toronto Bosnian Wedding Cinema | The Royalton | Woodbridge ON

I recently met with a couple who brought up the descriptions I write for each video – they mentioned that I spend a lot of time talking about things that aren’t relevant to the couples themselves. I wanted to defend my decision to not give significant details about each bride and groom I work with – or express a desire to maintain some semblance of privacy in an age of… but quickly realized that it wasn’t exactly a conscious decision on my part to omit anything. The truth is – the majority of the time, I don’t get to know my couples. Sure I meet them once or twice. I ask a lot of questions. I understand the general tone of who they are (usually falling into either the Drake or Cat Stevens catagories ). But as far as actual information about who they are, that I can then convey to the world (jobs, dreams, desires) – I’m afraid I’m often extremely lacking.

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